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    A method for the design and development of medical or health care information websites to optimize search engine results page rankings on Google.

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    Authors
    Dunne, Suzanne
    Cummins, Niamh Maria
    Hannigan, Ailish
    Shannon, Bill
    Dunne, Colum
    Cullen, Walter
    Issue Date
    2013
    Keywords
    INFORMATICS
    Local subject classification
    SEARCH ENGINE OPTIMIZATION
    WEBSITES
    MeSH
    Internet
    Retrospective Studies
    Search Engine
    
    Metadata
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    Citation
    A method for the design and development of medical or health care information websites to optimize search engine results page rankings on Google. 2013, 15 (8):e183 J. Med. Internet Res.
    Journal
    Journal of medical Internet research
    URI
    http://hdl.handle.net/10147/338930
    DOI
    10.2196/jmir.2632
    PubMed ID
    23981848
    Additional Links
    http://www.jmir.org/2013/8/e183/
    Abstract
    The Internet is a widely used source of information for patients searching for medical/health care information. While many studies have assessed existing medical/health care information on the Internet, relatively few have examined methods for design and delivery of such websites, particularly those aimed at the general public.
    This study describes a method of evaluating material for new medical/health care websites, or for assessing those already in existence, which is correlated with higher rankings on Google's Search Engine Results Pages (SERPs).
    A website quality assessment (WQA) tool was developed using criteria related to the quality of the information to be contained in the website in addition to an assessment of the readability of the text. This was retrospectively applied to assess existing websites that provide information about generic medicines. The reproducibility of the WQA tool and its predictive validity were assessed in this study.
    The WQA tool demonstrated very high reproducibility (intraclass correlation coefficient=0.95) between 2 independent users. A moderate to strong correlation was found between WQA scores and rankings on Google SERPs. Analogous correlations were seen between rankings and readability of websites as determined by Flesch Reading Ease and Flesch-Kincaid Grade Level scores.
    The use of the WQA tool developed in this study is recommended as part of the design phase of a medical or health care information provision website, along with assessment of readability of the material to be used. This may ensure that the website performs better on Google searches. The tool can also be used retrospectively to make improvements to existing websites, thus, potentially enabling better Google search result positions without incurring the costs associated with Search Engine Optimization (SEO) professionals or paid promotion.
    Item Type
    Article
    Language
    en
    ISSN
    1438-8871
    ae974a485f413a2113503eed53cd6c53
    10.2196/jmir.2632
    Scopus Count
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