I Still Haven’t Found What I’m Looking For….. Bono, Google and Glaucoma Awareness

Hdl Handle:
http://hdl.handle.net/10147/621375
Title:
I Still Haven’t Found What I’m Looking For….. Bono, Google and Glaucoma Awareness
Authors:
Lyons, C; Ellard, R; McElnea, E; Townley, D
Publisher:
Irish Medical Journal
Journal:
Irish Medical Journal
Issue Date:
May-2017
URI:
http://hdl.handle.net/10147/621375
Abstract:
The effect of celebrity diagnosis on public awareness of health conditions has already been well documented. In October 2014, Bono, the lead singer with U2, revealed publicly for the first time that he has glaucoma. This study aimed to analyze the impact of Bono’s announcement on public awareness of glaucoma using Google Search trends as an indicator of public interest in the disease. Google Trends was used to examine Google Search activity for the term ‘Glaucoma’ between 2009 and 2015 in both Ireland and the United Kingdom. Trend analyses were performed using Microsoft Excel Version 14.3.5. Increased Google Search activity for ‘Glaucoma’ in October 2014 was found in both Ireland and the United Kingdom. A five-fold increase from the mean Google Search activity for this term was found in Ireland and a two-fold increase from the mean Google Search activity for this term was found in the United Kingdom. No such increase in Google Search activity occurred during each country’s 2014 Glaucoma Awareness week. Google Trends is useful in medical research as a means of assessing public awareness of, and/or interest in, health related topics. Current approaches to glaucoma related health promotion in both Ireland and the United Kingdom have failed to yield an increase in on-line Google Search activity. While there was an increase in interest in glaucoma it is unclear whether this led to an increase in health seeking behaviour.
Item Type:
Article
Language:
en
Keywords:
GLAUCOMA; EYE DISORDERS; HEALTH AWARENESS; CONSUMER INFORMATION

Full metadata record

DC FieldValue Language
dc.contributor.authorLyons, Cen
dc.contributor.authorEllard, Ren
dc.contributor.authorMcElnea, Een
dc.contributor.authorTownley, Den
dc.date.accessioned2017-05-18T09:34:20Z-
dc.date.available2017-05-18T09:34:20Z-
dc.date.issued2017-05-
dc.identifier.urihttp://hdl.handle.net/10147/621375-
dc.description.abstractThe effect of celebrity diagnosis on public awareness of health conditions has already been well documented. In October 2014, Bono, the lead singer with U2, revealed publicly for the first time that he has glaucoma. This study aimed to analyze the impact of Bono’s announcement on public awareness of glaucoma using Google Search trends as an indicator of public interest in the disease. Google Trends was used to examine Google Search activity for the term ‘Glaucoma’ between 2009 and 2015 in both Ireland and the United Kingdom. Trend analyses were performed using Microsoft Excel Version 14.3.5. Increased Google Search activity for ‘Glaucoma’ in October 2014 was found in both Ireland and the United Kingdom. A five-fold increase from the mean Google Search activity for this term was found in Ireland and a two-fold increase from the mean Google Search activity for this term was found in the United Kingdom. No such increase in Google Search activity occurred during each country’s 2014 Glaucoma Awareness week. Google Trends is useful in medical research as a means of assessing public awareness of, and/or interest in, health related topics. Current approaches to glaucoma related health promotion in both Ireland and the United Kingdom have failed to yield an increase in on-line Google Search activity. While there was an increase in interest in glaucoma it is unclear whether this led to an increase in health seeking behaviour.en
dc.language.isoenen
dc.publisherIrish Medical Journalen
dc.subjectGLAUCOMAen
dc.subjectEYE DISORDERSen
dc.subjectHEALTH AWARENESSen
dc.subjectCONSUMER INFORMATIONen
dc.titleI Still Haven’t Found What I’m Looking For….. Bono, Google and Glaucoma Awarenessen
dc.typeArticleen
dc.identifier.journalIrish Medical Journalen
dc.description.fundingNo fundingen
dc.description.provinceConnachten
dc.description.peer-reviewpeer-reviewen
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