A method for the design and development of medical or health care information websites to optimize search engine results page rankings on Google.

Hdl Handle:
http://hdl.handle.net/10147/338930
Title:
A method for the design and development of medical or health care information websites to optimize search engine results page rankings on Google.
Authors:
Dunne, Suzanne; Cummins, Niamh Maria; Hannigan, Ailish; Shannon, Bill; Dunne, Colum; Cullen, Walter
Citation:
A method for the design and development of medical or health care information websites to optimize search engine results page rankings on Google. 2013, 15 (8):e183 J. Med. Internet Res.
Journal:
Journal of medical Internet research
Issue Date:
2013
URI:
http://hdl.handle.net/10147/338930
DOI:
10.2196/jmir.2632
PubMed ID:
23981848
Additional Links:
http://www.jmir.org/2013/8/e183/
Abstract:
The Internet is a widely used source of information for patients searching for medical/health care information. While many studies have assessed existing medical/health care information on the Internet, relatively few have examined methods for design and delivery of such websites, particularly those aimed at the general public.; This study describes a method of evaluating material for new medical/health care websites, or for assessing those already in existence, which is correlated with higher rankings on Google's Search Engine Results Pages (SERPs).; A website quality assessment (WQA) tool was developed using criteria related to the quality of the information to be contained in the website in addition to an assessment of the readability of the text. This was retrospectively applied to assess existing websites that provide information about generic medicines. The reproducibility of the WQA tool and its predictive validity were assessed in this study.; The WQA tool demonstrated very high reproducibility (intraclass correlation coefficient=0.95) between 2 independent users. A moderate to strong correlation was found between WQA scores and rankings on Google SERPs. Analogous correlations were seen between rankings and readability of websites as determined by Flesch Reading Ease and Flesch-Kincaid Grade Level scores.; The use of the WQA tool developed in this study is recommended as part of the design phase of a medical or health care information provision website, along with assessment of readability of the material to be used. This may ensure that the website performs better on Google searches. The tool can also be used retrospectively to make improvements to existing websites, thus, potentially enabling better Google search result positions without incurring the costs associated with Search Engine Optimization (SEO) professionals or paid promotion.
Item Type:
Article
Language:
en
Description:
Background: The Internet is a widely used source of information for patients searching for medical/health care information. While many studies have assessed existing medical/health care information on the Internet, relatively few have examined methods for design and delivery of such websites, particularly those aimed at the general public. Objective: This study describes a method of evaluating material for new medical/health care websites, or for assessing those already in existence, which is correlated with higher rankings on Google's Search Engine Results Pages (SERPs). Methods: A website quality assessment (WQA) tool was developed using criteria related to the quality of the information to be contained in the website in addition to an assessment of the readability of the text. This was retrospectively applied to assess existing websites that provide information about generic medicines. The reproducibility of the WQA tool and its predictive validity were assessed in this study. Results: The WQA tool demonstrated very high reproducibility (intraclass correlation coefficient=0.95) between 2 independent users. A moderate to strong correlation was found between WQA scores and rankings on Google SERPs. Analogous correlations were seen between rankings and readability of websites as determined by Flesch Reading Ease and Flesch-Kincaid Grade Level scores. Conclusions: The use of the WQA tool developed in this study is recommended as part of the design phase of a medical or health care information provision website, along with assessment of readability of the material to be used. This may ensure that the website performs better on Google searches. The tool can also be used retrospectively to make improvements to existing websites, thus, potentially enabling better Google search result positions without incurring the costs associated with Search Engine Optimization (SEO) professionals or paid promotion.
Keywords:
INFORMATICS
Local subject classification:
SEARCH ENGINE OPTIMIZATION; WEBSITES
MeSH:
Internet; Retrospective Studies; Search Engine
ISSN:
1438-8871

Full metadata record

DC FieldValue Language
dc.contributor.authorDunne, Suzanneen_GB
dc.contributor.authorCummins, Niamh Mariaen_GB
dc.contributor.authorHannigan, Ailishen_GB
dc.contributor.authorShannon, Billen_GB
dc.contributor.authorDunne, Columen_GB
dc.contributor.authorCullen, Walteren_GB
dc.date.accessioned2015-01-27T15:04:08Z-
dc.date.available2015-01-27T15:04:08Z-
dc.date.issued2013-
dc.identifier.citationA method for the design and development of medical or health care information websites to optimize search engine results page rankings on Google. 2013, 15 (8):e183 J. Med. Internet Res.en_GB
dc.identifier.issn1438-8871-
dc.identifier.pmid23981848-
dc.identifier.doi10.2196/jmir.2632-
dc.identifier.urihttp://hdl.handle.net/10147/338930-
dc.descriptionBackground: The Internet is a widely used source of information for patients searching for medical/health care information. While many studies have assessed existing medical/health care information on the Internet, relatively few have examined methods for design and delivery of such websites, particularly those aimed at the general public. Objective: This study describes a method of evaluating material for new medical/health care websites, or for assessing those already in existence, which is correlated with higher rankings on Google's Search Engine Results Pages (SERPs). Methods: A website quality assessment (WQA) tool was developed using criteria related to the quality of the information to be contained in the website in addition to an assessment of the readability of the text. This was retrospectively applied to assess existing websites that provide information about generic medicines. The reproducibility of the WQA tool and its predictive validity were assessed in this study. Results: The WQA tool demonstrated very high reproducibility (intraclass correlation coefficient=0.95) between 2 independent users. A moderate to strong correlation was found between WQA scores and rankings on Google SERPs. Analogous correlations were seen between rankings and readability of websites as determined by Flesch Reading Ease and Flesch-Kincaid Grade Level scores. Conclusions: The use of the WQA tool developed in this study is recommended as part of the design phase of a medical or health care information provision website, along with assessment of readability of the material to be used. This may ensure that the website performs better on Google searches. The tool can also be used retrospectively to make improvements to existing websites, thus, potentially enabling better Google search result positions without incurring the costs associated with Search Engine Optimization (SEO) professionals or paid promotion.en_GB
dc.description.abstractThe Internet is a widely used source of information for patients searching for medical/health care information. While many studies have assessed existing medical/health care information on the Internet, relatively few have examined methods for design and delivery of such websites, particularly those aimed at the general public.-
dc.description.abstractThis study describes a method of evaluating material for new medical/health care websites, or for assessing those already in existence, which is correlated with higher rankings on Google's Search Engine Results Pages (SERPs).-
dc.description.abstractA website quality assessment (WQA) tool was developed using criteria related to the quality of the information to be contained in the website in addition to an assessment of the readability of the text. This was retrospectively applied to assess existing websites that provide information about generic medicines. The reproducibility of the WQA tool and its predictive validity were assessed in this study.-
dc.description.abstractThe WQA tool demonstrated very high reproducibility (intraclass correlation coefficient=0.95) between 2 independent users. A moderate to strong correlation was found between WQA scores and rankings on Google SERPs. Analogous correlations were seen between rankings and readability of websites as determined by Flesch Reading Ease and Flesch-Kincaid Grade Level scores.-
dc.description.abstractThe use of the WQA tool developed in this study is recommended as part of the design phase of a medical or health care information provision website, along with assessment of readability of the material to be used. This may ensure that the website performs better on Google searches. The tool can also be used retrospectively to make improvements to existing websites, thus, potentially enabling better Google search result positions without incurring the costs associated with Search Engine Optimization (SEO) professionals or paid promotion.-
dc.language.isoenen
dc.relation.urlhttp://www.jmir.org/2013/8/e183/en_GB
dc.rightsArchived with thanks to Journal of medical Internet researchen_GB
dc.subjectINFORMATICSen_GB
dc.subject.meshInternet-
dc.subject.meshRetrospective Studies-
dc.subject.meshSearch Engine-
dc.subject.otherSEARCH ENGINE OPTIMIZATIONen_GB
dc.subject.otherWEBSITESen_GB
dc.titleA method for the design and development of medical or health care information websites to optimize search engine results page rankings on Google.en_GB
dc.typeArticleen
dc.identifier.journalJournal of medical Internet researchen_GB
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