Children's awareness of alcohol sponsorship of sport in Ireland: Munster Rugby and the 2008 European Rugby Cup.

Hdl Handle:
http://hdl.handle.net/10147/320299
Title:
Children's awareness of alcohol sponsorship of sport in Ireland: Munster Rugby and the 2008 European Rugby Cup.
Authors:
Houghton, Frank; Scott, Lisa; Houghton, Sharon; Lewis, Christopher Alan
Citation:
Houghton F et al. Children's awareness of alcohol sponsorship of sport in Ireland: Munster Rugby and the 2008 European Rugby Cup. Int J Public Health. 2014 Jun
Journal:
International journal of public health
Issue Date:
6-Jun-2014
URI:
http://hdl.handle.net/10147/320299
DOI:
10.1007/s00038-014-0568-4
PubMed ID:
24903926
Abstract:
Examined children's awareness of sport sponsorship in Ireland, focussing on the 2008 European Rugby Cup win by Munster Rugby.; Following the Munster Rugby win in 2008, a cross-sectional sample of 1,175 children (7-13 years) in 11 National Schools in Ireland were asked which company sponsored "the cup that Munster won" and were then asked to name the product made by that company.; Significantly higher level of awareness of the sponsor by children in Munster (69.9 %) to those outside Munster (21.5 %). No significant difference in the level of awareness of their product (alcohol) by location (inside Munster 75.9 %, outside Munster 83.6 %).; These findings support the view for an immediate introduction of legislation banning the sponsorship of sport.
Item Type:
Article
Language:
en
Description:
OBJECTIVES: Examined children's awareness of sport sponsorship in Ireland, focussing on the 2008 European Rugby Cup win by Munster Rugby. METHODS: Following the Munster Rugby win in 2008, a cross-sectional sample of 1,175 children (7-13 years) in 11 National Schools in Ireland were asked which company sponsored "the cup that Munster won" and were then asked to name the product made by that company. RESULTS: Significantly higher level of awareness of the sponsor by children in Munster (69.9 %) to those outside Munster (21.5 %). No significant difference in the level of awareness of their product (alcohol) by location (inside Munster 75.9 %, outside Munster 83.6 %). CONCLUSIONS: These findings support the view for an immediate introduction of legislation banning the sponsorship of sport
Keywords:
ALCOHOL; SPORTS
Local subject classification:
ALCOHOL ADVERTISING
ISSN:
1661-8564

Full metadata record

DC FieldValue Language
dc.contributor.authorHoughton, Franken_GB
dc.contributor.authorScott, Lisaen_GB
dc.contributor.authorHoughton, Sharonen_GB
dc.contributor.authorLewis, Christopher Alanen_GB
dc.date.accessioned2014-06-10T15:52:47Z-
dc.date.available2014-06-10T15:52:47Z-
dc.date.issued2014-06-06-
dc.identifier.citationHoughton F et al. Children's awareness of alcohol sponsorship of sport in Ireland: Munster Rugby and the 2008 European Rugby Cup. Int J Public Health. 2014 Junen_GB
dc.identifier.issn1661-8564-
dc.identifier.pmid24903926-
dc.identifier.doi10.1007/s00038-014-0568-4-
dc.identifier.urihttp://hdl.handle.net/10147/320299-
dc.descriptionOBJECTIVES: Examined children's awareness of sport sponsorship in Ireland, focussing on the 2008 European Rugby Cup win by Munster Rugby. METHODS: Following the Munster Rugby win in 2008, a cross-sectional sample of 1,175 children (7-13 years) in 11 National Schools in Ireland were asked which company sponsored "the cup that Munster won" and were then asked to name the product made by that company. RESULTS: Significantly higher level of awareness of the sponsor by children in Munster (69.9 %) to those outside Munster (21.5 %). No significant difference in the level of awareness of their product (alcohol) by location (inside Munster 75.9 %, outside Munster 83.6 %). CONCLUSIONS: These findings support the view for an immediate introduction of legislation banning the sponsorship of sporten_GB
dc.description.abstractExamined children's awareness of sport sponsorship in Ireland, focussing on the 2008 European Rugby Cup win by Munster Rugby.-
dc.description.abstractFollowing the Munster Rugby win in 2008, a cross-sectional sample of 1,175 children (7-13 years) in 11 National Schools in Ireland were asked which company sponsored "the cup that Munster won" and were then asked to name the product made by that company.-
dc.description.abstractSignificantly higher level of awareness of the sponsor by children in Munster (69.9 %) to those outside Munster (21.5 %). No significant difference in the level of awareness of their product (alcohol) by location (inside Munster 75.9 %, outside Munster 83.6 %).-
dc.description.abstractThese findings support the view for an immediate introduction of legislation banning the sponsorship of sport.-
dc.languageENG-
dc.language.isoenen
dc.rightsArchived with thanks to International journal of public healthen_GB
dc.subjectALCOHOLen_GB
dc.subjectSPORTSen_GB
dc.subject.otherALCOHOL ADVERTISINGen_GB
dc.titleChildren's awareness of alcohol sponsorship of sport in Ireland: Munster Rugby and the 2008 European Rugby Cup.en_GB
dc.typeArticleen
dc.identifier.journalInternational journal of public healthen_GB

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