The effect of breast cancer awareness month on internet search activity - a comparison with awareness campaigns for lung and prostate cancer

Hdl Handle:
http://hdl.handle.net/10147/189014
Title:
The effect of breast cancer awareness month on internet search activity - a comparison with awareness campaigns for lung and prostate cancer
Authors:
Glynn, Ronan W; Kelly, John C; Coffey, Norma; Sweeney, Karl J; Kerin, Michael J
Citation:
BMC Cancer. 2011 Oct 12;11(1):442
Issue Date:
12-Oct-2011
URI:
http://hdl.handle.net/10147/189014
Abstract:
Abstract Background This work aimed to assess the effects of the annual breast cancer awareness campaign on internet search activity, and to compare these effects with those of similar campaigns in prostate and lung cancer. We further aimed to assess overall levels of online activity relating to all three neoplasms between 2004 and 2009. Methods Google Insights for Search was employed to examine search trends for the term "breast cancer", across all Google domains between January 2004 and December 2009 (6 years). Search trends for both "prostate cancer" and "lung cancer" across all domains were also analysed for the same period, and these trends were compared with those for "breast cancer". Repeated measures ANOVA and Tukey post-hoc analyses were performed to assess for significant differences in activity. Results Increased levels of online activity relating to breast cancer are consistently generated each October. There is a significantly higher level of background activity in breast cancer compared with that in lung or prostate cancer (p < 0.001), and the October campaign stimulates online activity more effectively than equivalent campaigns for these other malignancies (p < 0.001). Conclusions The annual breast cancer awareness campaign is proving effective in stimulating online activity and may hold useful lessons for other cancer awareness initiatives.
Item Type:
Journal Article

Full metadata record

DC FieldValue Language
dc.contributor.authorGlynn, Ronan W-
dc.contributor.authorKelly, John C-
dc.contributor.authorCoffey, Norma-
dc.contributor.authorSweeney, Karl J-
dc.contributor.authorKerin, Michael J-
dc.date.accessioned2011-11-08T09:22:31Z-
dc.date.available2011-11-08T09:22:31Z-
dc.date.issued2011-10-12-
dc.identifierhttp://dx.doi.org/10.1186/1471-2407-11-442-
dc.identifier.citationBMC Cancer. 2011 Oct 12;11(1):442-
dc.identifier.urihttp://hdl.handle.net/10147/189014-
dc.description.abstractAbstract Background This work aimed to assess the effects of the annual breast cancer awareness campaign on internet search activity, and to compare these effects with those of similar campaigns in prostate and lung cancer. We further aimed to assess overall levels of online activity relating to all three neoplasms between 2004 and 2009. Methods Google Insights for Search was employed to examine search trends for the term "breast cancer", across all Google domains between January 2004 and December 2009 (6 years). Search trends for both "prostate cancer" and "lung cancer" across all domains were also analysed for the same period, and these trends were compared with those for "breast cancer". Repeated measures ANOVA and Tukey post-hoc analyses were performed to assess for significant differences in activity. Results Increased levels of online activity relating to breast cancer are consistently generated each October. There is a significantly higher level of background activity in breast cancer compared with that in lung or prostate cancer (p < 0.001), and the October campaign stimulates online activity more effectively than equivalent campaigns for these other malignancies (p < 0.001). Conclusions The annual breast cancer awareness campaign is proving effective in stimulating online activity and may hold useful lessons for other cancer awareness initiatives.-
dc.titleThe effect of breast cancer awareness month on internet search activity - a comparison with awareness campaigns for lung and prostate cancer-
dc.typeJournal Article-
dc.language.rfc3066en-
dc.rights.holderGlynn et al.; licensee BioMed Central Ltd.-
dc.description.statusPeer Reviewed-
dc.date.updated2011-11-07T20:08:43Z-
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